Pick your traffic. Then pick how much room you need.

A pageview, or a custom event you send yourself. There is no separate charge for goals, funnels or revenue events — every one of them is an event, and that is the whole meter.

Crawler visits do not. AI and search crawlers have their own allowance — 100K a month on every plan — because you cannot control how often GPTBot calls, and billing you for it would mean billing you for someone else's behaviour. Your plan's events are the traffic you actually have.

We stretch your plan by 10% and tell you we have done it, so a normal overshoot — someone on 1M doing 1.1M — costs nothing and breaks nothing.

Past that band the collection still does not stop — your reports pause instead, until you move up a step. Everything sent in the meantime is recorded and waiting, so upgrading opens the whole period rather than one with a gap in it, and the step your billing page suggests is the one your real traffic needs.

What never happens: an overage line on your invoice, an automatic upgrade, or a single event thrown away. The month you outgrow your plan is the month most worth measuring, and it is measured in full.

Not at the limit, and not through the 10% grace band on top of it — everything keeps working. Past that band your reports pause until you move up a step, and the collection does not: every event still arrives and is stored.

We chose that way round deliberately. The other trade is to keep your dashboard open and stop recording, and it is the worse one: a gap in your data is permanent and cannot be bought back afterwards, while a paused report opens the moment you upgrade — over a complete period, with the traffic that caused it still in there. The month you outgrow your plan is usually the month most worth measuring.

Moving up takes effect immediately, so the reports come back the same day. Nothing is ever charged automatically for going over.

Yes — they have their own allowance, 100K a month, identical on every plan and separate from your events. Your plan's number is the traffic you actually have.

The reason is that you do not choose it. How often GPTBot or ClaudeBot calls is their decision, not yours, and a meter you cannot influence is not a fair thing to charge against. On a small site crawlers can outnumber people several times over.

They are never filtered away at collection, which is what makes the AI crawler panel possible at all: a product that discarded bots at ingest could not report on them afterwards. Past the allowance crawler collection pauses until the next period; your site analytics are untouched and your dashboard stays open. An extra 1M a month is $5 on monthly billing or $60 a year on annual, added from your billing page if you need it.

Yes, in both directions, from the billing screen. Moving up takes effect immediately and is prorated: the unused part of your current step is credited, the rest of the period is charged on the new one, and your renewal date does not move.

Your event count for the period carries over rather than resetting — those events really were sent — so what an upgrade buys you is the higher ceiling, applied to the month you are already in.

Moving down applies at your next renewal, so you are never charged twice for the same month. Picking the wrong rung today is a cheap mistake.

No. The price you subscribe at is the price you keep for as long as that subscription runs.

This is structural rather than a promise: a published price is never edited. Raising a price appends a new version and your subscription keeps pointing at the old one, so your billing page goes on showing the figure you actually signed up at.

Three things, and only three: 30 websites instead of 1, 30 team members instead of 1, and 5 years of history instead of 3 years.

Every feature is on both tiers — the AI crawler panel, public dashboards, the API and MCP. If you run one site by yourself, Starter is genuinely the right choice and we would rather you stayed on it.

14 days, and no card. The trial is the complete product at the entry tier, not a reduced version of it — the AI panel and the API are live throughout.

It ends by itself. Nothing is charged unless you choose a plan, and there is no free tier afterwards. Installation is a single script tag, so you will know inside a day whether the AI visibility panel tells you anything you did not already know.

One trial per account. If you come back after it has ended, your data is still there and a plan opens it again straight away.

Because there is no second revenue stream. A free analytics tier is paid for by someone, usually by the data it collects, and we would rather you were the customer than the product.

That is also why the trial asks for no card: the honest way to let you evaluate a paid product is to hand you the paid product for 14 days, not to give you a permanently crippled one.

3 years on Starter, 5 years on Pro. That is how far a chart or a year-on-year comparison can reach, and it applies to the daily aggregates, which carry no visitor identifier.

Raw rows that still identify a visitor are kept on a shorter, separate clock that each site sets for itself — the plan sells a ceiling, not the value, because how long to keep personal data is your decision to make and not ours to standardise.

Two of the twelve months. Yearly is priced at ten months, at every tier and every traffic step.

The per-month figure on the card is deliberately the same on both toggles — dividing the yearly price by twelve would show a slightly lower number and hide what the offer is. You are not getting a vague discount; you are paying for ten months instead of twelve.

Every payment produces a downloadable invoice with your company details and VAT number on it, from the billing screen.

Bank transfer is not automated — for annual plans we handle it by hand. Write to billing@truestat.io before you subscribe rather than after.